SEO experts can help you achieve your goals by analyzing data and implementing strategies to make your web pages rank higher on search engine results pages. They can also analyze metrics to determine whether a campaign is working.
A career as an SEO expert doesn’t require a specific college degree, but you may want to take a course to learn more about the industry and become certified. For more SEOMarketer SEO experts, click here.
On-page optimization
On-page optimization services focus on changing individual web pages to increase their search engine ranking potential. It can include changes to copy, HTML and more. It’s an essential part of a holistic SEO strategy as it can make your website more user-friendly, and search engines like Google may reward you.
The main focus of on-page SEO is ensuring that your content answers the questions and fulfils the intent behind search queries. It is done by assessing and optimizing your content, metadata, page titles, header tags, URLs, image alt text, internal links, schema, structured data, and snippets. These factors are crucial to improving organic ranking performance and retaining top positions in search results. It’s a never-ending process because of the constant change in algorithms and competition.
Off-page optimization
Off-page SEO focuses on building and leveraging your brand’s digital footprint. When reputable and relevant websites and people link to or cite your content, they’re effectively “voting” for its quality and value to search engines and the searching public alike. As an SEO specialist, you should always balance on-page and off-page SEO.
On-page SEO relates to your website and what you have control over, like optimizing your website’s content for keywords, creating high-resolution images, and ensuring HTML tags are clean and structured. On the other hand, off-page SEO relates to your site’s presence around the web and includes activities like backlink building, social media marketing, and local business listings.
Off-page optimization can increase your SEO’s authority, relevance, and trustworthiness. It can help your site rank higher on search engine result pages (SERPs). The more valuable and trustworthy a site, the more it will be seen as an authority by Google.
Technical SEO
Technical SEO is optimizing your website and server to make it easier for search engines to crawl, index, and rank your content. It includes ensuring your site is fast, mobile-friendly, and secure. It also involves using structured data (schema markup) to enable search features like breadcrumbs, carousels, and knowledge graphs.
In addition to improving your site’s speed and mobile-friendliness, technical SEO can help you boost your click-through rates by enabling rich snippets for your organic search listings. Including technical SEO as part of your broader SEO and digital marketing strategy is crucial. An excellent technical SEO specialist can help you optimize your site for the best user experience and rankings. They can also help you fix errors that affect your website’s usability.
Keyword research
Keyword research is an essential part of search engine optimization. It allows you to understand what your audience is searching for and helps you create content that matches those search terms. It can also help you determine how difficult it will be to rank for a given keyword. For more SEOMarketer SEO experts, click here.
When conducting keyword research, it is essential to know the difference between search intent and search volume. Search intent focuses on what the user is searching for, such as learning about a topic, finding a specific product or service, or comparing products. Search volume is the number of times a term is searched per month.
Link building
Link building is a strategic process involving reaching other websites and blogs in your niche. It can increase organic search traffic to your web pages and improve your ranking on Google. In addition, it can help you build relationships with other marketers within your niche and promote your content.
